BABY DESIGN - LICENSING PROJECT

Fall 2026 Baby Apparel Concept Project

As part of a contract design engagement, I developed a full seasonal baby apparel presentation spanning Girls Playwear, Boys Playwear, and Baby Layette & Accessories. The brief was to reinterpret classic character licensing through a modern, elevated design lens, merging heritage storytelling with commercial viability.

Deliverables included three trend and inspiration boards and nine fully realized product concepts, from mood through CAD execution. I created original color palettes, print direction, and fabric call-outs that balanced nostalgic charm, tactile richness, and brand-right storytelling. Each group expressed a clear emotional narrative, “Heirloom Nostalgia” for girls, “Vintage Varsity” for boys, and “Modern Nursery Classics” for layette, showcasing how thoughtful licensing and design can coexist in a cohesive, market-ready collection.