Ralph Lauren Purple Label — Pre-Spring “Country Club” Collection

This collection celebrates Ralph Lauren’s enduring love for the timeless elegance of historic country clubs, drawing inspiration from storied destinations like Beverly Hills and Palm Beach, where sport, leisure, and luxury seamlessly intertwine. Rooted in the sophistication of the 1920s to 1940s, the Pre-Spring “Country Club” collection reimagines the refined visual language of that era through a modern lens.

Art Deco poster prints, tropical botanicals, and geometric motifs, each meticulously researched and reinterpreted, capture the glamour of vintage tennis tournaments, sun-drenched golf courses, and seaside escapes. The collection blends archival influences with hand-drawn illustrations and custom-developed artwork that reflects the soul of the Purple Label customer: worldly, polished, and eternally classic.

My creative work centered on curating and designing original prints that honor this legacy while offering a fresh, elevated perspective. From bold Deco-inspired graphics to lush, stylized florals, each piece was crafted to complement the tailored yet relaxed sensibility of the season, bringing Ralph Lauren’s country club fantasy to life with authenticity, sophistication, and storytelling at its core.